Couple of years ago Daniele and I (Clemens) meet at a local bar in our home town Graz, Austria. I noticed him because he was also drinking pina colada, a drink usually only girls would buy. I told him that and quickly after that we got into a pretty interesting conversation finding out we also share a passion for veganism and fair fashion. Coincidence? I don’t think so.

Couple of days later we grabbed another drink or two (can’t remember exactly) and talked more about the fashion, especially leather industry and much potential for change it has.Starting as a joke Daniele suggested we should start our own premium watch label with eco friendly vegan straps. We laughed and continued the conversation.